World Alliance of Gourmet Robustas (SM)

 
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Services to all sectors of the quality-robustas community

  • Promotion of the Gourmet robusta alternative.
  • A comprehensive website providing news, documents and developments affecting the robusta world, for the first time ever.
  • A membership open to all sectors of the community, producers, exporters, importers, distributors, roasters, retailers and consumers.
  • A correspondence service available to all who want to know more about quality robustas.
  • Direct links to the websites and email boxes of members.
  • An opportunity to address the many problems affecting the community, including anti-robusta lobbying, and to look for solutions.
  • An official community presence at coffee related events, with the aim to hold one primarily dedicated to robustas by the year 2006.
 
Specific services to Producers and Exporters

  • Analysis and Diagnostic of their available robusta coffees in relation to the demands of the specialty market.
  • Timing and Budgeting of the necessary improvements.
  • Design and implementation of personalized upgrade programs including any or all of the stages, from picking to shipment.
  • Exhibiting and promotion of robusta gourmet coffees at industry trade shows and events worldwide.
  • Identification and selection of importers for the coffees offered.
  • Marketing and Trademark assistance.
  • Agency and sampling services, follow up of sales and contracts.
 
Specific services to Importers, Distributors, Roasters and Retailers

  • Identification and selection of exporters of suitable specialty robustas.
  • Development of new sources.
  • Marketing Assistance.
  • Agency and sampling services, follow up of purchases and contracts.
 

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