The chief ambition of the Alliance is to benefit each and every link of the Specialty Robusta Coffee Chain, namely Producers, Exporters, Importers, Distributors, Roasters, Retailers, and Consumers. To achieve this goal, the coffees with the potential to succeed must be identified and upgraded, they must be promoted in Gourmet coffee markets, and an information flow must be established between origins and importing countries as well as within the respective consumer areas.

More specifically, our aims are the following

• To create, throughout the Gourmet sector, an awareness of the existence of another variety of specialty coffee with different, although equally distinguished qualities and characteristics, and to actively promote the few robusta Gourmet coffees already in existence.

• To advertise to every link of the specialty coffee chain the advantages of producing and selling new types that can generate substantial premiums at all levels, while maintaining a competitive price advantage.

• To develop more types in the origins which can produce them, upgrading to Gourmet standard the best washed robustas, and increasing the proportion of washed processing where feasible.

• To have as quickly as possible a significant number of specialty robusta types in workable quantities, and to exhibit them at Gourmet coffee events.

• By 2006, to be able to hold a first event dedicated primarily to Gourmet robustas.

• To identify other producing countries capable of creating washed specialty robustas

• To facilitate the development of robusta improvement programs through consulting in the areas of production, processing and marketing, and to publicize the consulting resources available through government agencies, NGOs, and private firms.

• To provide links between buyers and sellers in order to quickly identify sources and outlets and to accelerate a meaningful presence of robustas in the specialty market.